Why Kenya?

Kenya is the preferred entry point to Sub-Saharan Africa for international brands and investors.

Africa is the fastest-growing continent. Fueling the growth is a young, rapidly urbanizing population and a rising middle class.

Sub-Saharan Africa will account for more than half of global population growth over the next two decades, with over 70% of this attributed to the rise in the working age population on the continent and many young Africans are embracing entrepreneurship, innovation and digital transformation.

Top 10

Largest and most competitive markets in Sub-Saharan Africa.

With a consistently growing GDP and a robust private sector, Kenya is among the top 10 largest and most competitive markets in Sub-Saharan Africa.

GDP: USD 110 billion
Growing at an average of 5% from 2004 until 2022

Population: 54 million
Nairobi’s population has more than doubled over the last 15 years reaching 4.4mio expected to reach almost 7 million by 2030

Politically and economically, Nairobi, Kenya’s capital, is one of Africa’s most significant and influential cities.

Nairobi is a vital commercial and financial hub, home to the regional headquarters of various major international companies and organizations including the United Nations Environment Programme (UNEP) and the United Nations Office at Nairobi, which serves as the UN’s main regional coordination office for Africa and the Middle East.

Nairobi’s vibrant technology community is already known as the “Silicon Savannah” and the Kenyan government is committed to establishing Nairobi as the premier destination for tech sector investment and innovation in Africa.

  • Kenya is the most stable democracy in East and much of continental Sub-Saharan Africa.

  • Kenya is the gateway to the East Africa market of almost 500 million consumers.

  • Kenya is the regional logistics hub, the leading finance hub and the preferred destination for foreign investors, venture capitalists and for international company headquarters for their African operations.

  • Kenya’s Jomo Kenyatta International Airport is the busiest airport in East Africa served by 40 passenger airlines and 35 cargo carriers including DHL and Fedex.

  • Kenya in recent years has build some amazing infrastructure.

  • Kenya generates 90% of its energy from renewable sources.

Why Kenya?

Kenya is well regarded for its political stability and ease of doing business recognized by a plethora of global ranking institution reports.

World Economic Forum Competitiveness Index
(141 countries) in Africa and #95 globally
Most innovative African nation
World Bank Ease of Doing Business (2020)
Growth of Innovative Companies
Adaptability to Digital Business Models
Expat City Ranking 2022 in Africa and 9th Globally
Why Kenya?
Kenya is uniquely placed to be a services sector hub for the continent aiming to serve a market of 1.4 billion people with a combined GDP of USD 3.4 trillion reinforced by the implementation of the African Continental Free Trade Area (AfCFTA) pact.
Strategic Location, Highly Connected.

Kenya’s location makes it a gateway to East and Central Africa and has vast connections with neighbouring and other African countries via sea, road and air making it easy to access the Eastern, Central and Southern Africa Markets.

Established Hub and Fast Pace Development.

Kenya is the regional leader in East Africa, a region that has consistently been cited as the fastest growing region in Africa, and indeed the world. GDP growth rates have averaged 5% over the last decade.

Moreover, over the past decade, Kenya has been implementing strategic transport and infrastructure projects. This has made her a major transport hub in Africa while boosting economic growth.

Highly Educated, Skilled and Competitive Talent.

A high percentage of the Kenyan population comprises of highly educated and skilled professionals. Kenyans continue to upskill and keep up with the job market needs and this boosts Kenya’s talent value proposition.

Furthermore, this talent comes at a competitive human capital cost versus other financial centers around the world (e.g. the average salary in Dubai is 5 times that of Nairobi)

A Thriving Digital Economy & Tech Hub.

In January 2022, 23.35 million internet users were reported in Kenya.

Kenyans have invested in skills to make themselves thrive in the digital ecosystem and Nairobi is highly recognized as a tech hub and Kenya has proven its leapfrogging capacity when it comes to digitization especially around mobile banking.

Competitive Cost of Living.

Cost of living in Dubai is 95% more expensive than in Nairobi.

One would need around 636,896.9KSh in Dubai to maintain the same standard of life that you can have with 260,000.0KSh in Nairobi (assuming one rents housing in both cities).

Implementation of AfCFTA.

The implementation of the Africa Continental Free Trade Area (AfCFTA) will also boost the regional marketing power of Kenya and the Services sector will benefit greatly as well.

With an estimated 1.4billion people across the continent and a combined GDP of USD 3.4trillion, and 55 participating countries, the pact could become the largest free trade area in the world and Kenya is well poised to play a leading role as a Business and Corporate Hub.