Why Africa?

The time to invest in Africa is now.

Africa is the fastest-growing continent. Fueling the growth is a young, rapidly urbanizing population and a rising middle class.

Sub-Saharan Africa will account for more than half of global population growth over the next two decades, with over 70% of this attributed to the rise in the working age population on the continent and many young Africans are embracing entrepreneurship, innovation and digital transformation.


of all Africans will be living in cities or urban areas.

According to the the United Nations Human Settlements Programme, the urban population of Africa is expected to triple by 2050 to 1.23 billion (from 395 million in 2009), by which time 60% of all Africans will be living in cities or urban areas.

  • Africa is the youngest continent in the world with 60% of the population under the age of 25.
  • Africa is the last and largest emerging market and offers the last big supply chain and consumer prospects with opportunities much like the ones we saw in Southeast Asia 20 years ago.

  • Africa provides strong market fundamental growth opportunities behind the services sector:

  • Urbanization & Rising Middle Class – Business services can attract elevated levels of inward investment, as urbanizing populations and rising consumer demand stimulates corporate activity across Africa

  • Digitization – The telecoms and technology sectors are attracting investor attention driven by Africa’s increasing pace of digitization and modernization of telecoms networks

  • Financial Inclusion – FinTech remains the largest beneficiary of investments across financial services, as a substantial portion of Africa’s population remains unbanked and financially excluded from the economy, creating enormous potential for investors in this sector.