Political Stability
In the words of the US Ambassador to Kenya, Meg Whitman, “Kenya is the most stable democracy in East Africa”
Government Support and Focus
The government has recognized the importance of developing a skilled workforce to support the BPO industry. It has partnered with various stakeholders, including industry players and training institutions, to enhance training programs and improve the quality of ICT education. The government has also supported initiatives to bridge potential skills gap by offering training subsidies and promoting vocational and technical training.
Growing Sector but Not Saturated
With over 15 years of industry experience, the Kenya BPO business is rapidly expanding, but it is not yet saturated, offering new entrants a first-mover advantage.
Cost Advantage
Outsourcing to Kenya is cost-effective due to its lower labor costs. This advantage applies to salaries, operational costs, office space, and infrastructure. As a result, businesses can achieve significant savings without compromising quality, allowing them to allocate resources to other critical areas.
Access To Talent
Kenya’s skilled and educated workforce, cultural familiarity with Western markets, proficiency in BPO software, solid grasp of international business practices, and accommodative, polite and tolerant culture make them a great choice for BPO services. Kenya ranks 20th globally and 2nd in Africa for English proficiency and, as a regional hub, provides easy access to talent supporting a large number of international languages spoken within the continent, including Spanish, Portuguese, German, and Dutch.
Time Zone Advantage
Kenya’s location gives businesses a strategic advantage due to its position across multiple time zones. The time difference between Kenya and major global business centers, such as Europe and North America, allows for 24-hour operations.
Globally Recognized Digital Economy
Kenya is among the ten fastest-growing digital economies globally, prioritizing digital transformation as a key part of its development strategy, reinforcing its role as a regional hub. It has been recognized as the most innovative African nation by the World Economic Forum’s Technology Pioneers in 2022.